Agricultural and Food Science - Selaus tekijän mukaan "Gustavsen, Geir Wæhler"
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Fluid milk consumption and demand response to advertising for non-alcoholic beverages
Rickertsen, Kyrre; Gustavsen, Geir Wæhler
Agricultural and Food Science in Finland : 1 (MTT Agrifood Research FinlandThe Scientific Agricultural Society of Finland, 2002)Norwegian fluid milk consumption has declined steadily over the last twenty years, despite the dairy industry spending increasing amounts of money on advertising. Using a two-stage model, we investigate whether advertising ...