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"Two approaches to affective experiences and product or brand indentity: value and product"

Tietueen suppeat tiedot
dc.contributor.acAMS-
dc.contributor.authorKupiainen, Terri-
dc.contributor.authorPeltomäki, M.-
dc.contributor.csAcademy of Marketing Science-
dc.contributor.departmentMaa- ja elintarviketalouden tutkimuskeskus (MTT) / MTTL Taloustutkimus (MTTL) / Taloustutkimus (MTTL) MTTL-
dc.date.accepted2003-08-14-
dc.date.accessioned2013-03-19T10:32:50Z
dc.date.accessioned2025-05-28T10:15:52Z
dc.date.available2013-03-19T10:32:50Z
dc.date.created2003-04-04-
dc.date.issued2001-
dc.description.dacok-
dc.description.stav-
dc.format.bitstreamfalse
dc.identifier.isbn0-939783-03-7-
dc.identifier.olddbid394735
dc.identifier.oldhandle10024/453754
dc.identifier.urihttps://jukuri.luke.fi/handle/11111/19727
dc.languageeng-
dc.publisher.placeuk-
dc.relation.conferenceTenth Biennial World Marketing Congress June 28-July 1, 2001, Cardiff.-
dc.relation.ispartofAMS-WMC 2001 Proceedings. Academy of Marketing Science, Tenth Biennial World Marketing Congress June 28-July 1, 2001, Cardiff.-
dc.relation.volumeVol X-
dc.source.identifierhttps://jukuri.luke.fi/handle/10024/453754
dc.subject.agriforsvieraanvaraisuus-
dc.subject.agriforskuluttajasegmentti-
dc.subject.agriforsmarkkinointi-
dc.subject.finagriMa-
dc.subject.fteconsumer value-
dc.subject.ftevalue-
dc.subject.ftebrand identity-
dc.subject.ftehospitality-
dc.teh31990003-
dc.title"Two approaches to affective experiences and product or brand indentity: value and product"-
dc.typeCD-rom-
dc.type.bib4. Kokous- seminaari- ja vuosikirjajulkaisut-
dc.type.okmfi=M2 Esitelmä tai posteri|sv=M2 Presentation|en=M2 Presentation or poster|-

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