Profitability of local food in different distribution channels in Finland

Abstract

The interest for the local food is increasing. Local food is mostly linked to the selling products directly from the farm. But, there are also many other distribution channels like new forms of direct selling. In this study it is analysed which distribution channels are used at this moment, which are the most profitable ones and which channels producers would like to use in the future. The analysis is based on the survey. According to the results, direct selling is most common, most profitable and most tempting distribution channel. Least used and less profitable is online shop.