The effects of value activation and price cues on consumersŽ experience of food products - Lehtola, K.; Luomala, H. T.; Tuuri, H.; Kauppinen-Räisänen, Hannele; Kupiainen, Terri (nz, 2007)
The best paper winner of the conference
Keywords: kuluttajat; arvot; elintarvikkeet; hinnat; consumers; foods; prices; consumer value; values; price cues; food package; product attributes; food products