How effective are messages and their characteristics in changing behavioural intentions to substitute plant-based foods for red meat: The mediating role of prior beliefs - Vainio, Annukka; Xavier, Irz; Hartikainen, Hanna (Elsevier, 2018)
Keywords: Framing; Two-sided messages; Beliefs; Survey experiment; Meat consumption; Plant-based; Climate impact; Health impact; Meat substitutes; ilmasto vaikutus; lihan kulutus