Strategic corporate responsibility in the food chain
Heikkurinen, Pasi; Forsman-Hugg, Sari (2011)
Tätä artikkelia/julkaisua ei ole tallennettu Jukuriin. Julkaisun tiedoissa voi kuitenkin olla linkki toisaalle tallennettuun artikkeliin/julkaisuun.
Heikkurinen, Pasi
Forsman-Hugg, Sari
Julkaisusarja
Corporate Social Responsibility and Environmental Management
Volyymi
18
Numero
5
Sivut
306-316
Wiley
2011
Tiivistelmä
This paper explores how food chain responsibility can be connected to strategy. The aim is to identify how strategic corporate responsibility (CR) intentions are in the Finnish food chain and analyse how competitiveness could be enhanced and sustained with strategic CR. The theoretical framework is built on a contextual definition from a resource-based view. A multiple case study method was deployed and the data were collected through 20 semi-structured interviews. It was found that the case companies aim at increasing their chain's competitiveness with CR. The food chain responsibility can be connected to strategy with varying depth and breadth. This results in four types of strategic CR combinations, namely: beyond-responsive & holistic; beyond-responsive & arrowhead; responsive & holistic; and responsive & arrowhead. The strategic CR combination that is rare, inimitable, and for which competitors cannot find substitutes, can yield a sustained competitive advantage and above-normal economic performance
Collections
- Julkaisut [85621]